Pepsi Lime Advetisement

The pepsi advertisement has a white, clean  background as what looks to be a kitchen wall. It then shows an open pepsi bottle with a lime standing on top, looking like it is urinating in a glass full of regular flavored pepsi. The lime is standing up and urinating, in the same stance that a male usually would.
The audience for this advertisement would be men who consume soft drinks. Humor is being used in the fact that this ad is specifically directed toward men with the stance of the lime urinating into the glass. Women are usually not seen drinking soft drinks, and there is nothing really directed towards them in this specific ad. The color scheme makes the ad effective because the entire products' name is Pepsi Twist. The twist is brought out by the bright lime green contrasting from the boring, white background. It definitely is not an average soft drink advertisement, and therefore people are more likely to remember this ad.